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Heritage Marketing
Engelsk
Bogcover for Heritage Marketing af Shashi Misiura, 9780750663182
Specifikationer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9780750663182
Indbinding:
Paperback
ISBN-10:
0750663189
Udg. Dato:
8 nov 2005
Størrelse i cm:
24,6 x 18,8 x 1,7
Oplagsdato:
8 nov 2005
Forfatter(e):

Heritage Marketing

Engelsk
Paperback 2005
Format:

Bog beskrivelse
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The ''heritage industry'' and its growing importance internationally is defined, as is how it links with the study of modern tourism

The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is:

* A clear introduction for students and professionals
* Packed with examples and cases from around the world
* The most up to date and comprehensive text of its kind

As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.







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Specifikationer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9780750663182
Indbinding:
Paperback
ISBN-10:
0750663189
Udg. Dato:
8 nov 2005
Størrelse i cm:
24,6 x 18,8 x 1,7
Oplagsdato:
8 nov 2005
Forfatter(e):
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