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Pop
- Truth and Power at the Coca-Cola Company
Engelsk
Bogcover for Pop af Constance Hays, 9780099472575
Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9780099472575
Indbinding:
Paperback
ISBN-10:
0099472570
Udg. Dato:
3 feb 2005
Størrelse i cm:
19,8 x 12,9 x 5,9
Forlag:
Oplagsdato:
3 feb 2005
Forfatter(e):

Pop

- Truth and Power at the Coca-Cola Company
Engelsk
Paperback 2005
Format:

Bog beskrivelse
Coca-Cola is the world''s best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
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Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9780099472575
Indbinding:
Paperback
ISBN-10:
0099472570
Udg. Dato:
3 feb 2005
Størrelse i cm:
19,8 x 12,9 x 5,9
Forlag:
Oplagsdato:
3 feb 2005
Forfatter(e):
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