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Rethinking Marketing
- Towards Critical Marketing Accountings
Engelsk
Bogcover for Rethinking Marketing af , 9780803974913
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9780803974913
Indbinding:
Paperback
ISBN-10:
0803974914
Udg. Dato:
19 jan 1999
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
19 jan 1999

Rethinking Marketing

- Towards Critical Marketing Accountings
Engelsk
Paperback 1999
Format:

Bog beskrivelse
`This is an important text. It brings together critical reflections on the discipline′s contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing′ - Journal of Marketing Management

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .

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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9780803974913
Indbinding:
Paperback
ISBN-10:
0803974914
Udg. Dato:
19 jan 1999
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
19 jan 1999
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