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Advanced Brand Management (Third Edition)
- Building and activating a powerful brand strategy
Engelsk Hardback
Advanced Brand Management (Third Edition)
- Building and activating a powerful brand strategy
Engelsk Hardback

470 kr
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Om denne bog
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.
Product detaljer
Sprog:
Engelsk
Sider:
302
ISBN-13:
9780857195890
Indbinding:
Hardback
Udgave:
3
ISBN-10:
0857195891
Udg. Dato:
25 feb 2019
Længde:
21mm
Bredde:
241mm
Højde:
166mm
Forlag:
Harriman House Publishing
Oplagsdato:
25 feb 2019
Forfatter(e):
Kategori sammenhænge