Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Practical Tourism Research
Engelsk Paperback
Practical Tourism Research
Engelsk Paperback

503 kr
Udsolgt
Sikker betaling
6 - 8 hverdage

Om denne bog
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Fully updated throughout, it:- covers core techniques such as questionnaire design, sample selection, and interviewing- reviews analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. - uses recent real-world examples and focus boxes throughout to assess new aspects of research such as blogs, narrative analysis and Geographic Information Systems (GIS)- retains the approachable, personal writing style of the previous edition.Also including an increased use of handy pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants and managers.
Product detaljer
Sprog:
Engelsk
Sider:
284
ISBN-13:
9781780648873
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1780648871
Kategori:
Udg. Dato:
19 dec 2016
Længde:
18mm
Bredde:
193mm
Højde:
247mm
Forlag:
CABI Publishing
Oplagsdato:
19 dec 2016
Forfatter(e):