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Advertising
Engelsk
Bogcover for Advertising af Iain Macrury, 9780415251266
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9780415251266
Indbinding:
Paperback
ISBN-10:
0415251265
Udg. Dato:
19 dec 2008
Størrelse i cm:
21,6 x 13,5 x 2,1
Oplagsdato:
19 dec 2008
Forfatter(e):

Advertising

Engelsk
Paperback 2008
Format:

Bog beskrivelse

Advertising, once seen as ''the official art of capitalist society'' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury''s Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.

Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.

Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.



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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9780415251266
Indbinding:
Paperback
ISBN-10:
0415251265
Udg. Dato:
19 dec 2008
Størrelse i cm:
21,6 x 13,5 x 2,1
Oplagsdato:
19 dec 2008
Forfatter(e):
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