Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Advertising
- A Cultural Economy
Engelsk
Bogcover for Advertising af Liz McFall, 9780761942559
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780761942559
Indbinding:
Paperback
ISBN-10:
0761942556
Kategori:
Udg. Dato:
18 feb 2004
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
18 feb 2004
Forfatter(e):
Paperback 2004
Format:

Bog beskrivelse
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

... Vis mere

Hos Booktok
580 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780761942559
Indbinding:
Paperback
ISBN-10:
0761942556
Kategori:
Udg. Dato:
18 feb 2004
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
18 feb 2004
Forfatter(e):
Finder produkter...
Kategori sammenhænge