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Analyzing Decision Making
- Metric Conjoint Analysis
Engelsk
Bogcover for Analyzing Decision Making af Jordan  J. Louviere, 9780803927575
Specifikationer
Sprog:
Engelsk
Sider:
96
ISBN-13:
9780803927575
Indbinding:
Paperback
ISBN-10:
0803927576
Udg. Dato:
20 maj 1988
Størrelse i cm:
21,6 x 14,1 x 0,5
Oplagsdato:
20 maj 1988
Forfatter(e):

Analyzing Decision Making

- Metric Conjoint Analysis
Engelsk
Paperback 1988
Format:

Bog beskrivelse

This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.

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Specifikationer
Sprog:
Engelsk
Sider:
96
ISBN-13:
9780803927575
Indbinding:
Paperback
ISBN-10:
0803927576
Udg. Dato:
20 maj 1988
Størrelse i cm:
21,6 x 14,1 x 0,5
Oplagsdato:
20 maj 1988
Forfatter(e):
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