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Anthro-Vision
- A New Way to See in Business and Life
Engelsk Hardback
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Anthro-Vision
- A New Way to See in Business and Life
Engelsk Hardback

336 kr
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Om denne bog
While today's business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society's most urgent challenges.

Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropologythe study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision.

Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestl, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology.

';Fascinating and surprising' (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today's ever-evolving world.
Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781982140960
Indbinding:
Hardback
Udgave:
ISBN-10:
1982140968
Udg. Dato:
8 jun 2021
Længde:
30mm
Bredde:
240mm
Højde:
166mm
Forlag:
Avid Reader Press / Simon & Schuster
Oplagsdato:
8 jun 2021
Forfatter(e):
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