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Assemblage
- The Art and Science of Brand Transformation
Engelsk
Bogcover for Assemblage af Emmanuel Probst, 9781646871254
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781646871254
Indbinding:
Hardback
ISBN-10:
1646871251
Kategori:
Udg. Dato:
11 apr 2023
Størrelse i cm:
16,1 x 23,7 x 2,2
Oplagsdato:
11 apr 2023
Forfatter(e):

Assemblage

- The Art and Science of Brand Transformation
Engelsk
Hardback 2023
Format:

Bog beskrivelse

“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” — Kirkus Reviews (starred review)


Brandscan no longer force-feed us a plethora of products we don’t need. To succeed,brands must transform us and the world we live in.

Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components.

Assemblage willshow you

  •  Whyperception is the truth and how to shape people’s perceptions
  •  Whywe relate to antiheroes, villains, and saviors
  •  Howbrands can reassure consumers about their past, present, and future
  •  Howto leverage data and insights to deliver a personalized, human-centric consumer experience
  •  Howbrands can make a positive impact on people, society, and the economy

Assemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.

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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781646871254
Indbinding:
Hardback
ISBN-10:
1646871251
Kategori:
Udg. Dato:
11 apr 2023
Størrelse i cm:
16,1 x 23,7 x 2,2
Oplagsdato:
11 apr 2023
Forfatter(e):
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