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Basic Marketing Research
- Customer Insights and Managerial Action
Engelsk Paperback
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Basic Marketing Research
- Customer Insights and Managerial Action
Engelsk Paperback

697 kr
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Om denne bog
In Brown/Suter/Churchill''s BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH''s easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.
Product detaljer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9780357901847
Indbinding:
Paperback
Udgave:
10
ISBN-10:
0357901843
Udg. Dato:
26 jul 2023
Længde:
20mm
Bredde:
276mm
Højde:
215mm
Forlag:
Cengage Learning, Inc
Oplagsdato:
26 jul 2023
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