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Behavioural Economics
- Psychology, neuroscience, and the human side of economics
Engelsk
Bogcover for Behavioural Economics af David Orrell, 9781785786440
Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781785786440
Indbinding:
Paperback
ISBN-10:
178578644X
Kategori:
Udg. Dato:
7 jan 2021
Størrelse i cm:
20,4 x 12,9 x 1,6
Forlag:
Serie:
Hot Science
Oplagsdato:
7 jan 2021
Forfatter(e):

Behavioural Economics

- Psychology, neuroscience, and the human side of economics
Engelsk
Paperback 2021
Format:

Bog beskrivelse
The controversial science that claims to have revolutionised economics.For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ''utility''. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don''t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to ''cognitive biases'' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?
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Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781785786440
Indbinding:
Paperback
ISBN-10:
178578644X
Kategori:
Udg. Dato:
7 jan 2021
Størrelse i cm:
20,4 x 12,9 x 1,6
Forlag:
Serie:
Hot Science
Oplagsdato:
7 jan 2021
Forfatter(e):
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