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Beyond the Core

- Expand Your Market Without Abandoning Your Roots
Af: Chris Zook Engelsk Hardback

Beyond the Core

- Expand Your Market Without Abandoning Your Roots
Af: Chris Zook Engelsk Hardback
Tjek vores konkurrenters priser
All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth--without damaging the heart of the firm.
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All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth--without damaging the heart of the firm.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781578519514
Indbinding: Hardback
Udgave:
ISBN-10: 1578519519
Kategori: Forretningsstrategier
Udg. Dato: 1 jan 2004
Længde: 23mm
Bredde: 166mm
Højde: 242mm
Forlag: Harvard Business Review Press
Oplagsdato: 1 jan 2004
Forfatter(e): Chris Zook
Forfatter(e) Chris Zook

Kategori Forretningsstrategier

ISBN-13 9781578519514

Sprog Engelsk

Indbinding Hardback

Sider 240

Udgave

Længde 23mm

Bredde 166mm

Højde 242mm

Udg. Dato 1 jan 2004

Oplagsdato 1 jan 2004

Forlag Harvard Business Review Press

Kategori sammenhænge