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Brainjacking
- The Science of Influence and Manipulation
Engelsk
Bogcover for Brainjacking af Brian Clegg, 9781837731503
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781837731503
Indbinding:
Hardback
ISBN-10:
1837731500
Udg. Dato:
7 nov 2024
Størrelse i cm:
16,2 x 24,1 x 3,1
Forlag:
Oplagsdato:
7 nov 2024
Forfatter(e):

Brainjacking

- The Science of Influence and Manipulation
Engelsk
Hardback 2024
Format:

Bog beskrivelse
Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others'' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behavior and beliefs.
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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781837731503
Indbinding:
Hardback
ISBN-10:
1837731500
Udg. Dato:
7 nov 2024
Størrelse i cm:
16,2 x 24,1 x 3,1
Forlag:
Oplagsdato:
7 nov 2024
Forfatter(e):
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