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Brand Management
- Mastering Research, Theory and Practice
Engelsk
Bogcover for Brand Management af Tilde Heding, Mogens Bjerre, Charlotte F. Knudtzen, 9780367172589
Specifikationer
Sprog:
Engelsk
Sider:
338
ISBN-13:
9780367172589
Indbinding:
Paperback
Udgave:
3
ISBN-10:
0367172585
Udg. Dato:
20 maj 2020
Størrelse i cm:
17,4 x 24,4 x 2,3
Oplagsdato:
20 maj 2020

Brand Management

- Mastering Research, Theory and Practice
Engelsk
Paperback 2020
Format:

Bog beskrivelse

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ''quick fixes'' of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time.

Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.

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Specifikationer
Sprog:
Engelsk
Sider:
338
ISBN-13:
9780367172589
Indbinding:
Paperback
Udgave:
3
ISBN-10:
0367172585
Udg. Dato:
20 maj 2020
Størrelse i cm:
17,4 x 24,4 x 2,3
Oplagsdato:
20 maj 2020
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