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Brand Therapy
- 15 Techniques for Creating Brand Strategy in Pharma and Medtech
Engelsk Paperback
Brand Therapy
- 15 Techniques for Creating Brand Strategy in Pharma and Medtech
Engelsk Paperback

332 kr
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Om denne bog
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Product detaljer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9781788600057
Indbinding:
Paperback
Udgave:
ISBN-10:
1788600053
Kategori:
Udg. Dato:
25 jan 2018
Længde:
17mm
Bredde:
202mm
Højde:
203mm
Forlag:
Practical Inspiration Publishing
Oplagsdato:
25 jan 2018
Forfatter(e):
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