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Brand Therapy
- 15 Techniques for Creating Brand Strategy in Pharma and Medtech
Engelsk
Bogcover for Brand Therapy af Brian Smith, 9781788600057
Specifikationer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9781788600057
Indbinding:
Paperback
ISBN-10:
1788600053
Kategori:
Udg. Dato:
25 jan 2018
Størrelse i cm:
20,3 x 20,2 x 1,7
Oplagsdato:
25 jan 2018
Forfatter(e):

Brand Therapy

- 15 Techniques for Creating Brand Strategy in Pharma and Medtech
Engelsk
Paperback 2018
Format:

Bog beskrivelse
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
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Specifikationer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9781788600057
Indbinding:
Paperback
ISBN-10:
1788600053
Kategori:
Udg. Dato:
25 jan 2018
Størrelse i cm:
20,3 x 20,2 x 1,7
Oplagsdato:
25 jan 2018
Forfatter(e):
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