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  1. Bog
  2. Industriel & Kommerciel kunst & design
  3. Grafisk design

Branding In Five and a Half Steps

Af: Michael Johnson Engelsk Hardback

Branding In Five and a Half Steps

Af: Michael Johnson Engelsk Hardback
Tjek vores konkurrenters priser
Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
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Tjek vores konkurrenters priser
Normalpris
kr 383
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser
Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9780500518960
Indbinding: Hardback
Udgave:
ISBN-10: 0500518963
Kategori: Grafisk design
Udg. Dato: 29 sep 2016
Længde: 39mm
Bredde: 255mm
Højde: 218mm
Forlag: Thames & Hudson Ltd
Oplagsdato: 29 sep 2016
Forfatter(e): Michael Johnson
Forfatter(e) Michael Johnson

Kategori Grafisk design

ISBN-13 9780500518960

Sprog Engelsk

Indbinding Hardback

Sider 320

Udgave

Længde 39mm

Bredde 255mm

Højde 218mm

Udg. Dato 29 sep 2016

Oplagsdato 29 sep 2016

Forlag Thames & Hudson Ltd

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