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Break the Internet

- the power of online influencers
Af: Olivia Yallop Engelsk Paperback

Break the Internet

- the power of online influencers
Af: Olivia Yallop Engelsk Paperback
Tjek vores konkurrenters priser
In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future — experts estimate that the economy of influence will be valued at $24 billion globally by 2025.
Tjek vores konkurrenters priser
Normalpris
kr 145
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future — experts estimate that the economy of influence will be valued at $24 billion globally by 2025.
Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781912854172
Indbinding: Paperback
Udgave:
ISBN-10: 1912854171
Kategori: Populærkultur
Udg. Dato: 12 maj 2022
Længde: 20mm
Bredde: 129mm
Højde: 197mm
Forlag: Scribe Publications
Oplagsdato: 12 maj 2022
Forfatter(e): Olivia Yallop
Forfatter(e) Olivia Yallop


Kategori Populærkultur


ISBN-13 9781912854172


Sprog Engelsk


Indbinding Paperback


Sider 288


Udgave


Længde 20mm


Bredde 129mm


Højde 197mm


Udg. Dato 12 maj 2022


Oplagsdato 12 maj 2022


Forlag Scribe Publications

Kategori sammenhænge