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Breakthrough Branding

- How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Af: Catherine Kaputa Engelsk Paperback

Breakthrough Branding

- How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Af: Catherine Kaputa Engelsk Paperback
Tjek vores konkurrenters priser

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.

From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.

Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!

Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.

Tjek vores konkurrenters priser
Normalpris
kr 174
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.

From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.

Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!

Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.

Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781857885811
Indbinding: Paperback
Udgave:
ISBN-10: 1857885813
Udg. Dato: 16 jun 2012
Længde: 21mm
Bredde: 163mm
Højde: 229mm
Forlag: John Murray Press
Oplagsdato: 16 jun 2012
Forfatter(e): Catherine Kaputa
Forfatter(e) Catherine Kaputa


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781857885811


Sprog Engelsk


Indbinding Paperback


Sider 288


Udgave


Længde 21mm


Bredde 163mm


Højde 229mm


Udg. Dato 16 jun 2012


Oplagsdato 16 jun 2012


Forlag John Murray Press

Kategori sammenhænge