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Building Digital Culture

- A Practical Guide to Successful Digital Transformation
Af: Daniel Rowles, Thomas Brown Engelsk Paperback

Building Digital Culture

- A Practical Guide to Successful Digital Transformation
Af: Daniel Rowles, Thomas Brown Engelsk Paperback
Tjek vores konkurrenters priser

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category

Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that''s exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won''t let up.

Building Digital Culture doesn''t address whether or not you should advertize on Facebook or invest in virtual reality. It doesn''t seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don''t create a digital culture you''ll most likely fail, or at least fall short of what you want to achieve.

Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.

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Tjek vores konkurrenters priser
Normalpris
kr 340
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category

Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that''s exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won''t let up.

Building Digital Culture doesn''t address whether or not you should advertize on Facebook or invest in virtual reality. It doesn''t seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don''t create a digital culture you''ll most likely fail, or at least fall short of what you want to achieve.

Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 264
ISBN-13: 9780749479657
Indbinding: Paperback
Udgave:
ISBN-10: 0749479655
Kategori: E-handel: forretningsmæssige aspekter
Udg. Dato: 3 jan 2017
Længde: 15mm
Bredde: 233mm
Højde: 159mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 jan 2017
Forfatter(e): Daniel Rowles, Thomas Brown
Forfatter(e) Daniel Rowles, Thomas Brown

Kategori E-handel: forretningsmæssige aspekter

ISBN-13 9780749479657

Sprog Engelsk

Indbinding Paperback

Sider 264

Udgave

Længde 15mm

Bredde 233mm

Højde 159mm

Udg. Dato 3 jan 2017

Oplagsdato 3 jan 2017

Forlag Kogan Page Ltd

Kategori sammenhænge