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Buzzmarketing
- Get People to Talk About Your Stuff
Engelsk Paperback
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Buzzmarketing
- Get People to Talk About Your Stuff
Engelsk Paperback

278 kr
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Om denne bog
Mark Hughes'' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of the greatest publicity coups'' in history. In this groundbreaking book, Hughes offers practical advice on the art of ''buzz marketing''. He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.''
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781591842132
Indbinding:
Paperback
Udgave:
ISBN-10:
1591842131
Kategori:
Udg. Dato:
29 apr 2008
Længde:
0mm
Bredde:
139mm
Højde:
215mm
Forlag:
Penguin Putnam Inc
Oplagsdato:
29 apr 2008
Forfatter(e):
Kategori sammenhænge