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Click
- How to Make What People Want
Engelsk Paperback
Click
- How to Make What People Want
Engelsk Paperback

231 kr
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Sikker betaling
6 - 8 hverdage

Om denne bog

''The new playbook for building the future. A concise, actionable masterclass on design and strategy.'' Reid Hoffman, co-founder of LinkedIn

Ever had a good idea but didn’t know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects.

Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making?

As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.

Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:

  • defining the basics of a project
  • differentiating it from the competition
  • choosing the best approach
  • and proving your strategy


Compressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.

Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781911709879
Indbinding:
Paperback
Udgave:
ISBN-10:
1911709879
Udg. Dato:
24 apr 2025
Længde:
20mm
Bredde:
140mm
Højde:
210mm
Forlag:
Transworld Publishers Ltd
Oplagsdato:
24 apr 2025
Forfatter(e):
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