Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Computational Advertising
- Market and Technologies for Internet Commercial Monetization
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
442
ISBN-13:
9781032241401
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1032241403
Udg. Dato:
13 dec 2021
Længde:
0mm
Bredde:
178mm
Højde:
254mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
13 dec 2021
Forfatter(e):

Computational Advertising

- Market and Technologies for Internet Commercial Monetization
Engelsk
Paperback
Format:

Om denne bog

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products.

 

Features

·         Introduces computational advertising and Internet monetization

·         Covers data processing, utilization, and trading

·         Uses business logic as the driving force to explain online advertising products and technology advancement

·         Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems

·         Includes case studies and code snippets


Forlags Vejl. pris
419,37 kr
Hos Booktok
486 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
442
ISBN-13:
9781032241401
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1032241403
Udg. Dato:
13 dec 2021
Længde:
0mm
Bredde:
178mm
Højde:
254mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
13 dec 2021
Forfatter(e):
Finder produkter...
Kategori sammenhænge