Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Computational Advertising
- Market and Technologies for Internet Commercial Monetization
Engelsk
Bogcover for Computational Advertising af Chao Wang, Peng Liu, 9781032241401
Specifikationer
Sprog:
Engelsk
Sider:
442
ISBN-13:
9781032241401
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1032241403
Udg. Dato:
13 dec 2021
Størrelse i cm:
25,4 x 17,8
Oplagsdato:
13 dec 2021
Forfatter(e):

Computational Advertising

- Market and Technologies for Internet Commercial Monetization
Engelsk
Paperback 2021
Format:

Bog beskrivelse

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products.

 

Features

·         Introduces computational advertising and Internet monetization

·         Covers data processing, utilization, and trading

·         Uses business logic as the driving force to explain online advertising products and technology advancement

·         Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems

·         Includes case studies and code snippets

... Vis mere

Hos Booktok
461 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
442
ISBN-13:
9781032241401
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1032241403
Udg. Dato:
13 dec 2021
Størrelse i cm:
25,4 x 17,8
Oplagsdato:
13 dec 2021
Forfatter(e):
Finder produkter...
Kategori sammenhænge