Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Consumer Behavior
- New Essays on the Study of Consumption
Engelsk
Bogcover for Consumer Behavior af Morris B. Holbrook, 9781032908854
Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9781032908854
Indbinding:
Paperback
ISBN-10:
1032908858
Udg. Dato:
2 dec 2024
Størrelse i cm:
15,5 x 23,4 x 1,9
Oplagsdato:
2 dec 2024
Forfatter(e):

Consumer Behavior

- New Essays on the Study of Consumption
Engelsk
Paperback 2024
Format:

Bog beskrivelse

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research.

Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook’s evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers.

Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research – including doctoral students or faculty members in the field of marketing – will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler.

... Vis mere

Forlags Vejl. pris
629,10 kr
Hos Booktok
545 kr
spar 13%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9781032908854
Indbinding:
Paperback
ISBN-10:
1032908858
Udg. Dato:
2 dec 2024
Størrelse i cm:
15,5 x 23,4 x 1,9
Oplagsdato:
2 dec 2024
Forfatter(e):
Finder produkter...
Kategori sammenhænge