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Consumer Behaviour and Analytics

Af: Andrew Smith Engelsk Paperback

Consumer Behaviour and Analytics

Af: Andrew Smith Engelsk Paperback
Tjek vores konkurrenters priser

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making.

Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making.

Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules.

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Tjek vores konkurrenters priser
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Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making.

Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making.

Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 204
ISBN-13: 9781138592650
Indbinding: Paperback
Udgave:
ISBN-10: 113859265X
Kategori: Videnstyring
Udg. Dato: 28 aug 2019
Længde: 12mm
Bredde: 233mm
Højde: 159mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 28 aug 2019
Forfatter(e): Andrew Smith
Forfatter(e) Andrew Smith

Kategori Videnstyring

ISBN-13 9781138592650

Sprog Engelsk

Indbinding Paperback

Sider 204

Udgave

Længde 12mm

Bredde 233mm

Højde 159mm

Udg. Dato 28 aug 2019

Oplagsdato 28 aug 2019

Forlag Taylor & Francis Ltd

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