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Consumer Behaviour
Engelsk
Bogcover for Consumer Behaviour af Gordon Foxall, Martin M. Evans, Ahmad Jamal, 9780470994658
Specifikationer
Sprog:
Engelsk
Sider:
576
ISBN-13:
9780470994658
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0470994657
Udg. Dato:
31 mar 2009
Størrelse i cm:
26,0 x 19,6 x 2,5
Oplagsdato:
31 mar 2009

Consumer Behaviour

Engelsk
Paperback 2009
Format:

Bog beskrivelse
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.
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Specifikationer
Sprog:
Engelsk
Sider:
576
ISBN-13:
9780470994658
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0470994657
Udg. Dato:
31 mar 2009
Størrelse i cm:
26,0 x 19,6 x 2,5
Oplagsdato:
31 mar 2009
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