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Consumer Behaviour
Engelsk Paperback
Consumer Behaviour
Engelsk Paperback

497 kr
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6 - 8 hverdage

Om denne bog
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies.

This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours.

This textbook is essential reading for all students studying Consumer Behaviour.

Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.
Product detaljer
Sprog:
Engelsk
Sider:
616
ISBN-13:
9781529754056
Indbinding:
Paperback
Udgave:
ISBN-10:
1529754054
Kategori:
Udg. Dato:
1 maj 2023
Længde:
32mm
Bredde:
248mm
Højde:
190mm
Forlag:
Sage Publications Ltd
Oplagsdato:
1 maj 2023
Forfatter(e):
Kategori sammenhænge