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Consumer Research for Museum Marketers

- Audience Insights Money Can't Buy
Af: Margot A. Wallace Engelsk Hardback

Consumer Research for Museum Marketers

- Audience Insights Money Can't Buy
Af: Margot A. Wallace Engelsk Hardback
Tjek vores konkurrenters priser
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author''s approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.
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Tjek vores konkurrenters priser
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author''s approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.
Produktdetaljer
Sprog: Engelsk
Sider: 160
ISBN-13: 9780759118089
Indbinding: Hardback
Udgave:
ISBN-10: 0759118086
Udg. Dato: 16 jan 2010
Længde: 16mm
Bredde: 157mm
Højde: 241mm
Forlag: AltaMira Press
Oplagsdato: 16 jan 2010
Forfatter(e): Margot A. Wallace
Forfatter(e) Margot A. Wallace


Kategori Markedsundersøgelser


ISBN-13 9780759118089


Sprog Engelsk


Indbinding Hardback


Sider 160


Udgave


Længde 16mm


Bredde 157mm


Højde 241mm


Udg. Dato 16 jan 2010


Oplagsdato 16 jan 2010


Forlag AltaMira Press

Kategori sammenhænge