Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Consumers in Context
- The BPM Research Program
Engelsk
Bogcover for Consumers in Context af Gordon Foxall, 9781138962958
Specifikationer
Sprog:
Engelsk
Sider:
572
ISBN-13:
9781138962958
Indbinding:
Paperback
ISBN-10:
1138962953
Udg. Dato:
30 apr 2017
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
30 apr 2017
Forfatter(e):

Consumers in Context

- The BPM Research Program
Engelsk
Paperback 2017
Format:

Bog beskrivelse

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.

The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.

Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

... Vis mere

Forlags Vejl. pris
605,80 kr
Hos Booktok
527 kr
spar 13%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
572
ISBN-13:
9781138962958
Indbinding:
Paperback
ISBN-10:
1138962953
Udg. Dato:
30 apr 2017
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
30 apr 2017
Forfatter(e):
Finder produkter...
Kategori sammenhænge