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Consuming Atmospheres
- Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Engelsk
Bogcover for Consuming Atmospheres af , 9781032264943
Specifikationer
Sprog:
Engelsk
Sider:
206
ISBN-13:
9781032264943
Indbinding:
Paperback
ISBN-10:
1032264942
Udg. Dato:
30 jan 2025
Størrelse i cm:
15,6 x 23,4 x 1,5
Oplagsdato:
30 jan 2025

Consuming Atmospheres

- Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Engelsk
Paperback 2025
Format:

Bog beskrivelse

Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos.

Consuming Atmospheres unsettles such disciplinary boundaries by delivering an interdisciplinary collection of cutting-edge work on atmosphere and consumption. Specifically, the book brings together experts from various disciplinary backgrounds to explore how atmospheres are designed, experienced, and researched. Within these three thematic parts organising the collection, atmosphere is explored across a range of consumption and geographic contexts, including pop-up stores, music festivals, tourist spaces, town centres, sports stadia, amusement arcades, food and drink, urban squats, and seaside piers across England, Scotland, Denmark, and Slovenia.

The book will appeal to academics and postgraduate students within marketing and beyond, given the chapter authors have backgrounds in marketing, consumer research, geography, sociology, youth studies, art and design, place management, and law. It may also be of interest to practitioners endeavouring to co-create more effective consumption atmospheres, such as marketers, retailers, and place managers.

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Specifikationer
Sprog:
Engelsk
Sider:
206
ISBN-13:
9781032264943
Indbinding:
Paperback
ISBN-10:
1032264942
Udg. Dato:
30 jan 2025
Størrelse i cm:
15,6 x 23,4 x 1,5
Oplagsdato:
30 jan 2025
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