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Creativity and Perception in Management
Engelsk
Bogcover for Creativity and Perception in Management af Jane Henry, 9780761968252
Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9780761968252
Indbinding:
Paperback
ISBN-10:
0761968253
Udg. Dato:
11 sep 2001
Størrelse i cm:
24,5 x 18,9 x 1,4
Oplagsdato:
11 sep 2001
Forfatter(e):

Creativity and Perception in Management

Engelsk
Paperback 2001
Format:

Bog beskrivelse
Creativity and Perception in Management is a textbook revealing the importance of creativity and innovation in today′s organizations.

The book provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. It introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference.

Students using this textbook will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible.

The text includes student activities, illustrative cartoons, boxed examples and recommended readings. It can be used alongside the Readers Creative Management 2nd edition (Henry) and Managing Innovation and Change 2nd edition (Henry and Mayle). Creativity and Perception in Management is a key course text on the Open University Business School′s Creativity, Innovation and Change master′s course.

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Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9780761968252
Indbinding:
Paperback
ISBN-10:
0761968253
Udg. Dato:
11 sep 2001
Størrelse i cm:
24,5 x 18,9 x 1,4
Oplagsdato:
11 sep 2001
Forfatter(e):
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