Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Differentiation Strategy
- Winning Customers by Being Different
Engelsk
Bogcover for Differentiation Strategy af Kevin Holt, 9781032222325
Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9781032222325
Indbinding:
Paperback
ISBN-10:
1032222328
Udg. Dato:
1 jun 2022
Størrelse i cm:
17,7 x 25,3 x 1,6
Oplagsdato:
1 jun 2022
Forfatter(e):

Differentiation Strategy

- Winning Customers by Being Different
Engelsk
Paperback 2022
Format:

Bog beskrivelse

This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers’ most fundamental question: Why should I buy from you instead of your competitors? What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competitive advantage, competitive strategy, and customer-perceived value. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy.

Business leaders in companies large and small, business students, and leaders in government, higher education, and the non-profit sector will gain a deep understanding of all that goes into creating a successful, difficult-to-copy differentiation strategy.

... Vis mere

Hos Booktok
359 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9781032222325
Indbinding:
Paperback
ISBN-10:
1032222328
Udg. Dato:
1 jun 2022
Størrelse i cm:
17,7 x 25,3 x 1,6
Oplagsdato:
1 jun 2022
Forfatter(e):
Finder produkter...
Kategori sammenhænge