Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Kulturstudier og medievidenskab
  3. Kulturstudier

Digitalizing Consumption

- How devices shape consumer culture
Engelsk Paperback

Digitalizing Consumption

- How devices shape consumer culture
Engelsk Paperback
Tjek vores konkurrenters priser

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.



Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption.



Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 469
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.



Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption.



Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 254
ISBN-13: 9780367875497
Indbinding: Paperback
Udgave:
ISBN-10: 0367875497
Kategori: Kulturstudier
Udg. Dato: 12 dec 2019
Længde: 18mm
Bredde: 234mm
Højde: 155mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 12 dec 2019
Forfatter(e):
Forfatter(e)

Kategori Kulturstudier

ISBN-13 9780367875497

Sprog Engelsk

Indbinding Paperback

Sider 254

Udgave

Længde 18mm

Bredde 234mm

Højde 155mm

Udg. Dato 12 dec 2019

Oplagsdato 12 dec 2019

Forlag Taylor & Francis Ltd

Kategori sammenhænge