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E-Shock
- The electronic shopping revolution: strategies for retailers and manufacturers
Engelsk Paperback
E-Shock
- The electronic shopping revolution: strategies for retailers and manufacturers
Engelsk Paperback

288 kr
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Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.
Product detaljer
Sprog:
Engelsk
Sider:
279
ISBN-13:
9781349147762
Indbinding:
Paperback
Udgave:
ISBN-10:
1349147761
Udg. Dato:
1 jan 1998
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Palgrave Macmillan
Oplagsdato:
1 jan 1998
Forfatter(e):
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