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Getting Price Right
- The Behavioral Economics of Profitable Pricing
Engelsk Hardback
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Getting Price Right
- The Behavioral Economics of Profitable Pricing
Engelsk Hardback

383 kr
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Om denne bog
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.
Product detaljer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780231190701
Indbinding:
Hardback
Udgave:
ISBN-10:
0231190700
Udg. Dato:
12 okt 2021
Længde:
29mm
Bredde:
236mm
Højde:
162mm
Forlag:
Columbia University Press
Oplagsdato:
12 okt 2021
Forfatter(e):
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