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  2. Forskning og information: generelt
  3. Dataanalyse: generelt

How to Conduct Telephone Surveys

Af: Eve P. Fielder, Linda B. Bourque Engelsk Paperback

How to Conduct Telephone Surveys

Af: Eve P. Fielder, Linda B. Bourque Engelsk Paperback
Tjek vores konkurrenters priser

"The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids."
--Carol J. Lancaster, Medical University of South Carolina

When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine-readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention to paper-and-pencil administration) and prepare the results for analysis. Using detailed examples and checklists, the authors explain the different kinds of telephone surveys, how to determine which telephone data collection method to use, and how to design and administer the questionnaires. Information is included for adapting questions originally designed for use in self-administered questionnaires or other data collection modalities. Language issues are discussed, including literacy and language level usage, and basic steps for translating survey materials into other languages.

The authors also offer tips for:

  • Interacting with and motivating respondents
  • Handling "call backs" and "refusal conversions"
  • Selecting, training, and supervising interviewers
  • Sampling, with particular attention to random digit dialing (RDD) procedures
  • Calculating response rates
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Tjek vores konkurrenters priser
Normalpris
kr 850
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

"The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids."
--Carol J. Lancaster, Medical University of South Carolina

When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine-readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention to paper-and-pencil administration) and prepare the results for analysis. Using detailed examples and checklists, the authors explain the different kinds of telephone surveys, how to determine which telephone data collection method to use, and how to design and administer the questionnaires. Information is included for adapting questions originally designed for use in self-administered questionnaires or other data collection modalities. Language issues are discussed, including literacy and language level usage, and basic steps for translating survey materials into other languages.

The authors also offer tips for:

  • Interacting with and motivating respondents
  • Handling "call backs" and "refusal conversions"
  • Selecting, training, and supervising interviewers
  • Sampling, with particular attention to random digit dialing (RDD) procedures
  • Calculating response rates
Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 344
ISBN-13: 9780761925910
Indbinding: Paperback
Udgave:
ISBN-10: 0761925910
Kategori: Dataanalyse: generelt
Udg. Dato: 14 jan 2003
Længde: 0mm
Bredde: 152mm
Højde: 228mm
Forlag: SAGE Publications Inc
Oplagsdato: 14 jan 2003
Forfatter(e): Eve P. Fielder, Linda B. Bourque
Forfatter(e) Eve P. Fielder, Linda B. Bourque

Kategori Dataanalyse: generelt

ISBN-13 9780761925910

Sprog Engelsk

Indbinding Paperback

Sider 344

Udgave

Længde 0mm

Bredde 152mm

Højde 228mm

Udg. Dato 14 jan 2003

Oplagsdato 14 jan 2003

Forlag SAGE Publications Inc

Kategori sammenhænge