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Humanizing B2B
- The new truth in marketing that will transform your brand and your sales
Engelsk
Bogcover for Humanizing B2B af Paul Cash, James Trezona, 9781788602518
Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781788602518
Indbinding:
Paperback
ISBN-10:
178860251X
Udg. Dato:
27 apr 2021
Størrelse i cm:
14,0 x 21,7 x 2,2
Oplagsdato:
27 apr 2021
Forfatter(e):

Humanizing B2B

- The new truth in marketing that will transform your brand and your sales
Engelsk
Paperback 2021
Format:

Bog beskrivelse

If you want to move products, you need to move people. And if you want to move people, you need to move minds.

This is what modern B2B marketing is all about.

It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.

There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.

This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.

PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.

JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

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Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781788602518
Indbinding:
Paperback
ISBN-10:
178860251X
Udg. Dato:
27 apr 2021
Størrelse i cm:
14,0 x 21,7 x 2,2
Oplagsdato:
27 apr 2021
Forfatter(e):
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