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Implementing Key Account Management

- Designing Customer-Centric Processes for Mutual Growth

Implementing Key Account Management

- Designing Customer-Centric Processes for Mutual Growth
Tjek vores konkurrenters priser

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies.

Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.

Tjek vores konkurrenters priser
Normalpris
kr 417
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies.

Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.

Produktdetaljer
Sprog: Engelsk
Sider: 352
ISBN-13: 9780749482756
Indbinding: Paperback
Udgave:
ISBN-10: 0749482753
Udg. Dato: 3 aug 2018
Længde: 20mm
Bredde: 164mm
Højde: 235mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 aug 2018
Forfatter(e) Mark Davies, Dr Javier Marcos, Dr Rodrigo Guesalaga, Dr Sue Holt


Kategori Forretningsstrategier


ISBN-13 9780749482756


Sprog Engelsk


Indbinding Paperback


Sider 352


Udgave


Længde 20mm


Bredde 164mm


Højde 235mm


Udg. Dato 3 aug 2018


Oplagsdato 3 aug 2018


Forlag Kogan Page Ltd

Kategori sammenhænge