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Influence: Science and Practice
- Pearson New International Edition
Engelsk Paperback
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Influence: Science and Practice
- Pearson New International Edition
Engelsk Paperback

669 kr
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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another''s request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Product detaljer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781292022291
Indbinding:
Paperback
Udgave:
5
ISBN-10:
1292022299
Kategori:
Udg. Dato:
30 jul 2013
Længde:
8mm
Bredde:
216mm
Højde:
275mm
Forlag:
Pearson Education Limited
Oplagsdato:
30 jul 2013
Forfatter(e):
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