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Innovation Strategy
- The Bridge to the Company’s Future
Engelsk
Bogcover for Innovation Strategy af Heiner Kaufmann, Daniel Huber, Martin Steinmann, 9783662698310
Specifikationer
Sprog:
Engelsk
Sider:
263
ISBN-13:
9783662698310
Indbinding:
Hardback
ISBN-10:
3662698315
Udg. Dato:
10 dec 2024
Størrelse i cm:
24,0 x 16,8
Oplagsdato:
10 dec 2024

Innovation Strategy

- The Bridge to the Company’s Future
Engelsk
Hardback 2024
Format:

Bog beskrivelse

The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company''s long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework.

In this new understanding of strategy, a company follows a Two-Stars-Strategy. It consists of a present-oriented part and a future-oriented part. This way, companies align themselves simultaneously with two future stars.

Learn the path to becoming an innovative company and sustainably enhance your company''s innovation performance and future viability.

This book is a translation of the original German edition “Innovationsstrategie“ by Huber et al., published by Springer-Verlag Germany in 2023. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically different from a conventional translation. 

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Specifikationer
Sprog:
Engelsk
Sider:
263
ISBN-13:
9783662698310
Indbinding:
Hardback
ISBN-10:
3662698315
Udg. Dato:
10 dec 2024
Størrelse i cm:
24,0 x 16,8
Oplagsdato:
10 dec 2024
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