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Inside Her Pretty Little Head

- A New Theory of Female Motivation and What it Means for Marketing
Af: Jane Cunningham, Philippa Roberts Engelsk Paperback

Inside Her Pretty Little Head

- A New Theory of Female Motivation and What it Means for Marketing
Af: Jane Cunningham, Philippa Roberts Engelsk Paperback
Tjek vores konkurrenters priser
Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ordering, and affinity. This essentially new approach provides the tools, clear constructs, and case studies to help companies take full advantage of the opportunities offered by gender-based marketing.
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Tjek vores konkurrenters priser
Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ordering, and affinity. This essentially new approach provides the tools, clear constructs, and case studies to help companies take full advantage of the opportunities offered by gender-based marketing.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9789814382236
Indbinding: Paperback
Udgave:
ISBN-10: 981438223X
Kategori: Salg og marketing
Udg. Dato: 8 jun 2012
Længde: 21mm
Bredde: 136mm
Højde: 217mm
Forlag: Marshall Cavendish International (Asia) Pte Ltd
Oplagsdato: 8 jun 2012
Forfatter(e): Jane Cunningham, Philippa Roberts
Forfatter(e) Jane Cunningham, Philippa Roberts

Kategori Salg og marketing

ISBN-13 9789814382236

Sprog Engelsk

Indbinding Paperback

Sider 256

Udgave

Længde 21mm

Bredde 136mm

Højde 217mm

Udg. Dato 8 jun 2012

Oplagsdato 8 jun 2012

Forlag Marshall Cavendish International (Asia) Pte Ltd

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