Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
International Business Development
- A Concise Textbook Focusing on International B-to-B Contexts
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9783658332204
Indbinding:
Paperback
Udgave:
ISBN-10:
3658332204
Kategori:
Udg. Dato:
2 jul 2021
Længde:
22mm
Bredde:
239mm
Højde:
169mm
Forlag:
Springer Fachmedien Wiesbaden
Oplagsdato:
2 jul 2021
Forfatter(e):

International Business Development

- A Concise Textbook Focusing on International B-to-B Contexts
Engelsk
Paperback
Format:

Om denne bog
This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management. 

The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource.

This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.



Forlags Vejl. pris
279,55 kr
Hos Booktok
319 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9783658332204
Indbinding:
Paperback
Udgave:
ISBN-10:
3658332204
Kategori:
Udg. Dato:
2 jul 2021
Længde:
22mm
Bredde:
239mm
Højde:
169mm
Forlag:
Springer Fachmedien Wiesbaden
Oplagsdato:
2 jul 2021
Forfatter(e):
Finder produkter...
Kategori sammenhænge