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International Management
- The Process of Internationalization and Market Entry Strategies
Engelsk Paperback
International Management
- The Process of Internationalization and Market Entry Strategies
Engelsk Paperback

887 kr
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Om denne bog
This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.

This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.



Product detaljer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9783662658697
Indbinding:
Paperback
Udgave:
ISBN-10:
3662658690
Udg. Dato:
27 okt 2022
Længde:
0mm
Bredde:
168mm
Højde:
240mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
27 okt 2022
Forfatter(e):
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