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International Marketing Strategy: Analysis, Development and Implementation
Engelsk
Bogcover for International Marketing Strategy: Analysis, Development and Implementation af Alexandra Kenyon, Robin Lowe, Isobel Doole, 9781473795938
Specifikationer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9781473795938
Indbinding:
Paperback
Udgave:
10
ISBN-10:
1473795931
Udg. Dato:
18 apr 2025
Størrelse i cm:
19,5 x 26,1 x 2,5
Oplagsdato:
18 apr 2025

International Marketing Strategy: Analysis, Development and Implementation

Engelsk
Paperback 2025
Format:

Bog beskrivelse
Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide you through the complexities of international marketing as it responds to a rapidly changing environment.
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626 kr
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Specifikationer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9781473795938
Indbinding:
Paperback
Udgave:
10
ISBN-10:
1473795931
Udg. Dato:
18 apr 2025
Størrelse i cm:
19,5 x 26,1 x 2,5
Oplagsdato:
18 apr 2025
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