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Investigating Audiences
Engelsk
Bogcover for Investigating Audiences af Andy Ruddock, 9781412922708
Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781412922708
Indbinding:
Paperback
ISBN-10:
1412922704
Kategori:
Udg. Dato:
8 aug 2007
Størrelse i cm:
17,1 x 24,2 x 1,3
Oplagsdato:
8 aug 2007
Forfatter(e):

Investigating Audiences

Engelsk
Paperback 2007
Format:

Bog beskrivelse
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience.The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising.Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.
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Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781412922708
Indbinding:
Paperback
ISBN-10:
1412922704
Kategori:
Udg. Dato:
8 aug 2007
Størrelse i cm:
17,1 x 24,2 x 1,3
Oplagsdato:
8 aug 2007
Forfatter(e):
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