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Marketing Apocalypse
- Eschatology, Escapology and the Illusion of the End
Engelsk
Bogcover for Marketing Apocalypse af , 9780415173568
Specifikationer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9780415173568
Indbinding:
Paperback
ISBN-10:
0415173566
Kategori:
Udg. Dato:
11 dec 1997
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
11 dec 1997

Marketing Apocalypse

- Eschatology, Escapology and the Illusion of the End
Engelsk
Paperback 1997
Format:

Bog beskrivelse
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
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Specifikationer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9780415173568
Indbinding:
Paperback
ISBN-10:
0415173566
Kategori:
Udg. Dato:
11 dec 1997
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
11 dec 1997
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