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Marketing
- Theory, Evidence, Practice
Engelsk
Bogcover for Marketing af Byron Sharp, 9780195590296
Specifikationer
Sprog:
Engelsk
Sider:
832
ISBN-13:
9780195590296
Indbinding:
Paperback
ISBN-10:
0195590295
Udg. Dato:
1 nov 2017
Størrelse i cm:
20,5 x 24,9 x 3,5
Oplagsdato:
1 nov 2017
Forfatter(e):

Marketing

- Theory, Evidence, Practice
Engelsk
Paperback 2017
Format:

Bog beskrivelse
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow''s marketing professionals
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978,65 kr
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825 kr
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Specifikationer
Sprog:
Engelsk
Sider:
832
ISBN-13:
9780195590296
Indbinding:
Paperback
ISBN-10:
0195590295
Udg. Dato:
1 nov 2017
Størrelse i cm:
20,5 x 24,9 x 3,5
Oplagsdato:
1 nov 2017
Forfatter(e):
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