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Marketing Essentials
Engelsk Paperback
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Marketing Essentials
Engelsk Paperback

631 kr
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Om denne bog
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
Product detaljer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9781408073681
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1408073684
Kategori:
Udg. Dato:
19 feb 2013
Længde:
26mm
Bredde:
197mm
Højde:
263mm
Forlag:
Cengage Learning EMEA
Oplagsdato:
19 feb 2013
Forfatter(e):
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