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Media and Communication Research Methods

Af: David Machin, Anders Hansen Engelsk Paperback

Media and Communication Research Methods

Af: David Machin, Anders Hansen Engelsk Paperback
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This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies ''research'' and the ''research process'' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.

This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

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kr 356
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Tjek vores konkurrenters priser

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies ''research'' and the ''research process'' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.

This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Produktdetaljer
Sprog: Engelsk
Sider: 324
ISBN-13: 9781137528247
Indbinding: Paperback
Udgave: 2
ISBN-10: 1137528249
Kategori: Medievidenskab
Udg. Dato: 13 okt 2018
Længde: 18mm
Bredde: 157mm
Højde: 235mm
Forlag: Bloomsbury Publishing PLC
Oplagsdato: 13 okt 2018
Forfatter(e): David Machin, Anders Hansen
Forfatter(e) David Machin, Anders Hansen


Kategori Medievidenskab


ISBN-13 9781137528247


Sprog Engelsk


Indbinding Paperback


Sider 324


Udgave 2


Længde 18mm


Bredde 157mm


Højde 235mm


Udg. Dato 13 okt 2018


Oplagsdato 13 okt 2018


Forlag Bloomsbury Publishing PLC

Kategori sammenhænge