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Media and Communication Research Methods
Engelsk Paperback
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Media and Communication Research Methods
Engelsk Paperback

346 kr
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Om denne bog

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies ''research'' and the ''research process'' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.

This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Product detaljer
Sprog:
Engelsk
Sider:
324
ISBN-13:
9781137528247
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1137528249
Kategori:
Udg. Dato:
13 okt 2018
Længde:
18mm
Bredde:
157mm
Højde:
235mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
13 okt 2018
Forfatter(e):
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