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On Message
- Communicating the Campaign
Engelsk
Bogcover for On Message af John Curtice, Holli A Semetko, Pippa Norris, Margaret Scammell, David Sanders, 9780761960744
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780761960744
Indbinding:
Paperback
ISBN-10:
0761960740
Kategori:
Udg. Dato:
26 maj 1999
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 maj 1999

On Message

- Communicating the Campaign
Engelsk
Paperback 1999
Format:

Bog beskrivelse
To what extent are the techniques ofcampaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780761960744
Indbinding:
Paperback
ISBN-10:
0761960740
Kategori:
Udg. Dato:
26 maj 1999
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 maj 1999
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